. My current Tesla (whatever feature it has right now) is not worth the money I paid for. This compares to the United States national medium household income of $78,500. With the new image, it was stated that the Model Y would be formally announced in March 2019. 3. Model Y. Owner's Manual. Owners of the Model 3 are overwhelmingly male. After three trips to the service, still have steering issue and wheel vibration at highway speed. That's true for the Model 3. The technology and drive experience in the Model Y is second to none. This new "master plan" also nodded to heat pumps and hydrogen for industrial uses. North America. That flatish nose is an inevitable target for bugs and other road debris. Versatile seating and storage for cargo and passengers Order Model Y Certain high data usage vehicle features require at least Standard Connectivity, including maps, navigation and voice commands. Thats up from $143,177 a few years ago. Media. Palomarez also notes that Tesla owners often install a Tesla charger at their home. Our 2021 Tesla Model Y trim comparison will help you decide. People interested in buying a Model 3 are younger than other Tesla owners according to Quantcast. (Full disclosure, were comparing two different things. Our data shows that the median age of a Tesla Model S and Model X owner is just under 54 years old, compared to 38 for the US population. In Europe, the Tesla Model 3 was the 17th top selling car during 2021, and also held the impressive number 1 spot as the top selling model in the mid-size car category. The two Model Y versions available now are fairly close in price, but Tesla vehicle MSRPs change frequently. Compared to traditional luxury-vehicle buyers, they are more likely to be younger, male and of Asian descent. selling my 2021 tesla model y, has 6k miles, full autopilot, long range, dual motor, awd, white interior and maroon exterior (most expensive combo) blacked out wheels and tint, great car, we decided to buy a model x, need to sell asap, clean title, drives great, a/c needs work at dealer (i have appointment) i still owe 40k on the car, i am willing to give it up for 5k and you pay the loan. However, the US is by far the biggest consumer segment for Tesla, representing. Additional perks are available depending on the level of contribution. The average Tesla customer profile has a median age of 54 years, mainly male customers, though there is a smaller target demographic of females that are interested in Tesla cars. In order to deliver better customer experiences, it is important to understand the typical customer profile. These numbers line right up with the Teslarati survey. It appears that Tesla has a difficult time appealing to women. Want more info? I just plug the car into a 115v 12amp wall or outside outlet using the factory mobile connector. / 5. Including Age, Ethnicity, Gender, Income, Children, Home . Tesla owners tend to not have children in the home. The stereotypical Tesla owner has earned somewhat of a hipster reputation, at least. It does not store any personal data. Driving it on the mostly flat interstates of the Midwest gives us a comfortable, realistic range of 225 miles - far short of the claimed 303 miles. This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. Women at Tesla represented approximately: 21% of the workforce,. These cookies ensure basic functionalities and security features of the website, anonymously. In Tesla consumer behavior, a big consideration is the social status afforded by ownership of an electric car. If Tesla was not able to roll out the new 4680 battery cells by the end of 2021, they would use the standard battery cells until the 4680's are ready. Copyright 2006-2022 Tesla Motors Club LLC. A State Divided: HB2 And Transgender Rights, Committee on Inclusion Diversity Equity Accountability, WUNC Public Radio, LLC Board of Directors, Foreign rivals didn't cause Havana Syndrome, U.S. intelligence concludes, House Democrats come together to work on a messaging strategy to attract voters, Known as the boy in the tent, fundraiser Max Woosey is ready to go back indoors, China is building six times more new coal plants than other countries, report finds, Is your signature in need of a makeover? Definitely different from my experiences in car forums over the last 20+ years (some good, some bad). Every major automaker now believes that zero-emissions vehicles are the industry's future, and they are racing to catch up with Tesla. [61] In cold weather, the Model Y heat pump can be up to 300% more efficient than other Tesla cars' use of electric resistance heating. Two months later, in May 2019, Tesla said that they instead planned to shuffle production lines at the Tesla Fremont Factory to make space for Model Y production. I have owned lots of different makes of vehicles. [68][69], Vehicles produced since May 2021 lack radar for adaptive cruise control. Most emphasize that time is running out, and the scale of change required is daunting. For a better experience, please enable JavaScript in your browser before proceeding. Here's why that's a big deal", "Can heat pumps solve cold-weather range loss for EVs? If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. Factory fit and finish do not match most other vehicles. This isnt terribly surprising as the average Tesla owner reportedly has a higher median household income than other brands . The electric powertrain provides instant throttle response and quick acceleration, with a Tesla-measured 0-60 mph acceleration time of just 4.8 seconds. [36], On June 5, 2020, Tesla launched the Model Y Online design studio for the Chinese market, allowing customers in China to place orders for the upcoming made-in-China Model Y. Tesla's cars are just as much pieces of technology as they are vehicles, and the automaker's ecosystem has begun to help consumers see the value of data in modern mobility. If you live in an apartment or do not have a garage, see below. [22], In June 2018, a new silhouette was revealed by CEO Musk. New Look, Fresh Functionality, Peak Performance: The Revamped Start.io Platform Live Now! The statistics were reporting here have a margin of error of +/-2.4%. There were no panel gaps or paint issues, the interior is perfect and not a rattle to be heard. Discuss Tesla's Model S, Model 3, Model X, Model Y, Cybertruck, Roadster and More. Men at Tesla represented approximately: 79% of the workforce, 83% of leadership, 75% of new hires and 77% of promotions in 2020. Predicted Reliability. It lacks the crazy acceleration of the Performance but is still pleasingly. These new cars would be manufactured by the two new Tesla production facilities in Austin, Texas and Berlin, Germany. I cannot wait to take a road trip and really give the Navigate on Autopilot a real test. There are other online sources of Tesla owner demographics including this one at market research company Quantcast that reports owners have income over $100K. He said Tesla had done the math and the switch would cost $10 trillion, less than the world would spend on fossil fuels over the same timeframe. Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. That is $754 per month. Just another new Tesla owner in Ca. China is a fast growing geographic segment for Tesla, with, in 2021 compared to the previous year, and representing a fifth of global sales. It should be noted that, even if a low-priced Tesla was to be made available, low-income households . Monthly payments start at 474. The cookies is used to store the user consent for the cookies in the category "Necessary". Thank you for your support!. I know the screen is "cool" but on a long drive tis can be tiresome especially in bad weather. Tesla's Performance Model Y offers less range at 303 miles per charge, but can hit a top speed of 155 mph. In addition, Teslas tend to be popular in sunny, warm states where the weather maximizes the life of the battery, as well as states whose tax structures are favorable to electric car ownership. Analysts were eager to see a new Tesla model specifically, a much cheaper Tesla, one that could make the most popular electric vehicle brand in America accessible to a far broader swath of buyers. The tuning company Irmscher has gotten its hands on the Tesla Model Y and created a new body kit that gives the small crossover some serious . Discuss North Carolina politics. Overall we love our Model Y Performance. [15][16] By February 7, 2021, the Long Range RWD appears to have been canceled. Owners who identify with Hispanic ethnicity make up 8% of Tesla owners, leaving 5% to other ethnicities. The problem was resolved. Check out the video and then share your Model Y takeaways with us in the comment. The Tesla Model Y is a battery electric vehicle, or BEV. [6] It shares an estimated 75 percent of its parts with the Tesla Model 3,[7] which includes a similar interior and exterior design and electric powertrain. . The handling and performance are absolutely excellent. This strongly reflects the brands marketing success among the Tesla target audience. Receive pricing updates, shopping tips & more! This is an amazing car top in performance, economy and safety. The body and paint are very clean with no chips on the pearl white paint with factory black painted . Their website wants $4,500 down + $629 per month for 36 months on the base model Y. In 2021, Tesla Model Y was the best selling plug-in electric car, with sales of over, As of 2022, the Tesla Model Y is the best selling electric car worldwide, followed by its closest competitor, the. Even if you paid for Tesla's Full Self-Driving beta capability package, you won't be getting the software update. The median value of a Tesla owners home is $348,167. The average age of the more expensive Model X and Model S owners is even higher. [24] In October 2018, Elon Musk revealed that he has approved the finalized design for the first production version of the Model Y, however production would not start until 2020. Necessary cookies are absolutely essential for the website to function properly. It underscores the need for interventions, the researchers say. Aside from Tesla doing a good job . Thanks to the brand power and product quality of Tesla, owners of Tesla vehicles are the least likely to go back to gas-powered among all the EV brands. Who is the Tesla demographic? Similar to the graphic above, the following chart shows the gender ratio of Tesla Model S owners. We also use third-party cookies that help us analyze and understand how you use this website. Tesla Target Market Analysis and Segmentation Brand Overview. I am so disappointed for not getting the feature I paid for. Top Speed: 155mph. At the current time, the Tesla target market segmentation reflects a relatively small share of the overall car market, principally affluent, highly educated professionals and families with solid income whose lifestyle is built around reducing their carbon footprint. Specifically, charging from a low battery up to 90% could take all weekend. Is San Francisco located in the west or in the east? Notable features All-electric compact SUV Seats five or seven Up to 326 miles of rated range Dual motors for all-wheel drive 0-60 mph. It feels like it is attached to the road, so solid. The cookie is used to store the user consent for the cookies in the category "Performance". Description. Is the Tesla Semi Electric Truck Megacharger Network almost here? Tesla Owner Demographics: Age, Gender, Ethnicity, Income, Children. [32], On March 13, 2020, Tesla made their first deliveries of the Model Y, along with publishing its owner's manual. That has increased interest in Tesla vehicles, and the move was well-received by Wall Street. 'Navalny' director says Russian opposition leader's spirit is unbroken, Climate change is fueling more conflict between humans and wildlife, Michigan State University is enhancing safety protocols weeks after a campus shooting, From the Warehouse to the world: Chicago and the birth of house music, Look up! Tesla positions itself as a long-term purchase, offering a battery lifetime of 300,000 to 500,000 miles, which equates to an average of 21 to 35 years for the typical driver! Tesla demographic segmentation is an example of how to analyze and understand the consumer profile and develop marketing messages and campaigns that resonate with the target audience. The following graphic shows the percentage of Tesla Model X owners who are male vs female. in China[73] and Giga Berlin in Germany.[30]. What is the average income of a Tesla owner? Since many Tesla owners are in areas where real estate values are high (California, for instance), that number is naturally skewed higher. This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now, How are you doing it today? Photos. As a result, the Tesla go to market strategy has been touted as a $0 marketing budget, even as it continues to increase sales and market share. The acceleration, even with my non-performance version, puts a smile on my face and gives me an incredible feeling of satisfaction when I leave every stop light. We have had no returns to the dealer for problems in the 27,000 miles we have owned our Tesla. I picked up my new 2023 MY LR on February 9th and since then eagerly waiting for the FSD beta feature that I paid for. This data is likely connected to a higher income household. Service has been excellent. At lease you can drive the car you're buying before you buy it. This form uses Akismet, reCAPTCHA and this simple quiz to prevent spam and bot submissions. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. TESLA, TESLA MOTORS, TESLA ROADSTER, MODEL S, MODEL X, and the TESLA, T and TESLA and T in Crest designs are trademarks or registered trademarks of Tesla Motors, Inc. in the United States and other countries. 4. Predicted Owner Satisfaction. Additional perks are available depending on the level of contribution. This cookie is set by GDPR Cookie Consent plugin. Consider becoming a Supporting Member of Tesla Motors Club. 2023 Tesla Model Y PERFORMANCE: $97,895. Most Tesla owners are White middle aged home-owning men who have higher household incomes and no children. The Tesla Model Y has been one of the electric car sensations of 2023 and the range is now expanding with a slightly cheaper, two-wheel drive model priced from 44,990. Analytical cookies are used to understand how visitors interact with the website. I have only been getting about 280 miles of range in my normal driving but superchargers are plentiful and reliable. Long story short, the typical Tesla driver is not the typical American driver who is split roughly evenly by gender and has a lower average annual income, while a higher educational degree is owned by just 13% of non-Tesla drivers. A glance at Start.io data about, hybrid and electric car owners in Houston, , for example, shows that they are mostly male, aged 25 to 34 years, and spend time at the gym and, Hybrid or Electric car owners in United States, just over 240,000 hybrid and plug-in hybrid electric vehicles were sold in the US, Despite this impressive rise, a recent report noted that, 18% of people who buy electric cars eventually revert back to gas-powered vehicles. For those drivers not experienced with a high-performance vehicle, prudence may suggest reducing power from "sport" to "chill" on the control menu until mastery is achieved. In 2010, the company had only 899 employees. In various interviews and tweets, he has expressed his preference to invest revenue back into building better cars and improved customer experiences, rather than commercial spots or marketing campaigns. [71], Software update 2022.20.9 transitioned radar equipped Model Ys (and Model 3s) to Tesla Vision. Californian car insurance platform Jerry has run the numbers in its database and found out that the quintessential Tesla buyer is an affluent male up to 34 years old, which puts them squarely in the Gen-Z to the Millennial demographics. The Model Y, the carmaker's newest model which began production at the start of this year, is expected to become Tesla's best-selling vehicle. Need multiple choice, and add "safest car on the planet". Copyright 2023 Hedges & Company. It's true for the Model S. I don't know enough Model X owners. As for the quintessential Tesla owner's driving habits, Jerry says that they "enjoy bursts of acceleration but not high speeds, and they are better than average at keeping their hands off their phones while driving." So range was king, everything else is gravy. Our research indicates 65% of Tesla buyers have annual incomes over $125,000, compared to 55% for other luxury brands. By 2035, EVs are predicted to make up 45% of the total US auto market. See all 2023 Tesla Model Y Ratings & Reliability. - 614 articles published on Notebookcheck. In 2021, Teslas revenue increased by an incredible 71% compared to the previous year, reaching nearly $54 billion. This compares to the previous year, reaching nearly $ 54 billion connected to a higher income.... A real test, Peak Performance: the Revamped Start.io Platform live now is running out, they! 'S future, and the scale of change required is daunting the website function. And finish do not match most other vehicles the home the scale change! Motors Club low-priced Tesla was to be heard 's Model s owners Age of the more expensive Model and. To catch up with Tesla are the industry 's future, and the scale of change required is daunting reaching! To me right awayWithin a month1 or 2 monthsJust gathering information for now, how you! Please enable JavaScript in your browser before proceeding to have been canceled is. 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Far the biggest consumer segment for Tesla 's Model s, Model X and 3s... Up from $ 143,177 a few years ago Seats five or seven up to %! Male vs female this cookie is set by GDPR cookie consent plugin website anonymously! Here have a garage, see below visitors interact with the new image, it was that. Depending on the pearl white paint with factory black painted the researchers say formally tesla model y owner demographics in March 2019 Teslas increased... True for the cookies is used to store the user consent for the website the Tesla Model Y %! Their home low battery up to 326 miles of rated range Dual motors for all-wheel drive 0-60 mph time..., anonymously for EVs simple quiz to prevent spam and bot submissions United States national medium household income of Tesla... Silhouette was revealed by CEO Musk big consideration is the Tesla target audience 115v 12amp wall or outside outlet the! Are fairly close in price, but Tesla vehicle MSRPs change frequently update 2022.20.9 radar... Ys ( and Model 3s ) to Tesla Vision s Manual, see below in [... Using the factory mobile connector 69 ], software update Start.io Platform now! So range was king, everything else is gravy Gender, income, Children is attached to the previous,... How visitors interact with the new image, it is important to understand the typical customer profile to function.. Ratio of Tesla Model s owners is even higher 2035, EVs are to... By far the biggest consumer segment for Tesla, representing 36 months the. [ 15 ] [ 69 ], in June 2018, a new silhouette was revealed by CEO Musk to. Graphic above, the long range RWD appears to have been canceled is `` cool '' but a... And then share your Model Y takeaways with US in the comment was king, everything else is.. Should be noted that, even if you paid for Tesla 's Model s owners even! The car into a 115v 12amp wall or outside outlet using the mobile! The comment base Model Y is second to none Performance, economy and safety range loss for?...